Exploring Business Model Innovation of Vegetarian Restaurant in Thailand
| Autor: | Sin-Yi Chiu, 邱馨儀 |
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| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 管理學院經營管理EMBA專班 105 By the global advocacy of green life, green food atmosphere, the Thai people are gradually focusing on healthy, environmentally friendly, respect for the new vegetarian concept of life, vegetarian population is more and more increasingly younger, showing the future of the Thai vegetarian food market Business opportunities are also more vigorous; but because of the current vegetarian food in Thailand is still a non-popular catering industry, competitors are not all is not a fierce stage, so if interested in this opportunity to enter the vegetarian food industry, how to find a vegetarian Catering target layer, to understand the customers unmet needs, and for the target level of demand, to make market differentiation of goods and services, and then the restaurants value proposition passed to the target level, to reach the market segment, no doubt Will be the new entrants to face an important issue. The purpose of this study is to explore the innovation of vegetarian food and beverage business in Thailand. Through the literature to collect and network information to understand the existing business model, and the restaurant industry and consumers were vegetarian restaurant business and customer value needs to do in-depth interviews, in addition to the delicious, price and health, the most important success is the key to innovation and Meet the needs of consumers, through the use of white strategy to provide business model innovation proposals, with a view to start in the process of innovation, surprise. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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