A Study on Bed and Breakfast Consumer Behavior─ A Case of the Green Island Area Bed and Breakfast
| Autor: | Wei-Min Cheng, 鄭圍泯 |
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| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 In recent years, with the rapid growth of social economic, humans lifestyle has changed into a fast pace. On the other hand, the increasing of GNI (Gross National Income), makes people able to remain energy for pursuing spiritual requirements in their life. The tendency and rate of choosing B&B (Bed and Breakfast) for stay in Taiwan have been gradually enhanced. And because of the closely related for consuming selection behavior and sustainable operation of B&B business. The research is a studied of tourist who stay in B&B on Green Island, going to discover the relation between living accommodation style, level of services and consumers selection behavior. By questionnaire and using SPSS (Statistical Product and Service Solutions) this research conducted Descriptive Statistics, Factor Analysis, one-way analysis of variance, Regression Analysis and so on. Through these methods we conclude and learn that the living accommodation style for customer are having high positive correlation with consumers selection behavior. Different living accommodation style can lead to different consuming suggestion. And there are also strong related between level of service and the rate of occupancy. Customers can be put in the spirit of B&B and enhance their motivation with the high standard living environment, facilities and quality of services. Give the feelings of stay in home is also a main purpose for B&B service, having advantages with the word of mouth and support to operate the business sustainably. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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