On the Relationship Between the Attributes of Bed and Breakfasts and Their Room Rates：A Stady of Dong-Shan Township in Yilan County.
| Autor: | Hung, Tzu-Han, 洪子涵 |
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| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 The purpose of study was to explore the relationship between the attributes of bed and breakfasts (B&Bs) and B&B room rates, and to estimate the marginal implicit prices for B&B attributes. This study used the hedonic price model as an analysis tool. The independent variables were attributes of B&Bs, and the dependent variable was B&B room rates. Attributes of B&Bs were divided into attributes to B&B itself (a total of 21 variables) and attributes to peripheral conditions of B&Bs (a total of 10 variables). The objects of study were legal B&Bs in Dongshan Township in Yilan County, of which a sample size of 190 was collected. The vast majority of attributes of B&Bs and their room rates were obtained from the official website of the B&Bs. The results showed that the overall model was able to explain the variance of up to 64.5% in B&B room rates. Quality of spatial design and surrounding landscaping, high-end bedding, equipment and facilities, degree of provision of entertainment spaces exerted positive effects on B&Bs room rates; however, being closer to the police station and degree of provision of experimental activities exerted negative effect on B&B room rates. Consequently, attributes of B&Bs had significant impacts on B&B room rates. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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