Packaging Consciousness Thinking of Modern Women
| Autor: | XUE, JIA-WA, 薛佳娃 |
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| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 Today, we are living in a consumer-oriented world. In such a world, all things we can do are almost on the basis of material consumption. Since consumption appeared in human society, packaging has become a ubiquitous phenomenon in our daily life, because of human’s common pursuit of beautiful things. It is no doubt that attractively-packaged things with graceful appearance will be more likely accepted by the people and attract widespread attention. Influenced by the trend that “beautiful appearance is the prerequisite for everything”, improving appearance seems to be a subconscious action of most urban people. However, the definition of “beauty” is always related to evaluation from the society. The question “what is beauty” cannot be free from public aesthetic value all the time, and this causes many problems in consumption activities in modern society. Packaging is an action that covers the part which cannot be seen by others naturally. It is not only an action hiding the original one, but also an action creating a new one. It has more additional value in modern society, such as brand consumption, outside evaluation. Meanwhile, it also influences many women’s requirements for their appearance, and they apply the standards judging whether things are attractive or not to themselves. One of the main reasons for the phenomenon is cultural right, which is reflected by public opinion guidance of advertising. In modern public opinion guidance, advertising usually takes approbation of public opinion and other’s evaluation as a benefit, even the supreme benefit. Today, advertising image makes full use of this to maximize business power. Such public opinion guidance can be seen everywhere, and consumers often take it for granted and won’t think about what influence it has on their values. The packing action of consumers, influenced by the values imbued by business power, often transforms consumers into part of the commodity. This kind of consumption model in which consumers prove their value through purchasing power will eventually transform consumers from consuming commodity into consuming themselves. However, consumers in this state are not aware of such a transforming process. The author tries to show consumers’ unawareness of their environment through observing their mental outlook under the influence of the business power. Pursuing beauty through packaging is a good action. However, we need to examine that such packaging is for ourselves or for our images in others eyes, once it is defined and prescribed by cultural right and business power. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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