When Technology meets Luxury: A Study on the Perceptions of Luxury Technology Products
| Autor: | Chih-Hsiang Ho, 何志翔 |
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| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 What comes out when technology meets luxury? The recent trend shows the widespread launch of luxury technology products. However, little research has been conducted in this area, while discussions for consumers' perceptions of technology products are rarely from luxury standpoint. This study argues that all consumer perceptions of luxury technology products contain both technology and luxury values, so the study integrated the literature scales and measure the perceived technology and luxury values and its effect upon the purchase intention. Analyzing survey data from 323 valid samples of three luxury technology products, the results showed that the perceived technology and luxury values had significant and positive influences on purchase intention, and technology value had a significantly greater correlation with purchase intention than did luxury value. To elaborate, the perceived Usefulness, Self-Expression and Extended Self were three main favorable consumer perceptions that had major influences on purchase intention of luxury technology products. And the perceived Innovativeness of Technology, Visual Appeal, Prototypicality and Hedonism had partial support to this model. This study developed a conceptual framework that can be a valuable guide for researchers and marketers. By strengthening the consumer's favorable technology or luxury perceptions, thereby enhance their purchase intention. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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