The wedding cookies' logo design of compound rhetoric

Autor: Jung-Chen Chang, 張榕真
Rok vydání: 2017
Druh dokumentu: 學位論文 ; thesis
Popis: 105
Logo is like the appearance of the brand, also the spirit of the brand symbol. And the creative performance of the logo will not exist independently. First, it has to set up specific appeal, and then creative performance. Both of appeal and compound rhetoric are in order to achieve the purpose of persuasion. Logo in the front to develop a valid appeal, and it appropriate application rhetoric when designing. Therefore, it has more effective communication and strength the brand recognition. The logo design is the image of refining performance, In order to effectively pass messages and enhance visual performance, this study explores the appeal of the logo first. For example emphasizing and committing what is interest, and then analyzing the rhetoric of they used. In this study, we discuss the elements of logo design, appeal, principles of rhetoric first, and then wedding cookies’ logo as a sample, according to qualitative textual analysis and KJ method, analysis logo of design appeal and rhetoric. Finally, the wedding cookies'' logo appeal and the main resort, using the rhetoric as induction. The results confirmed that almost all wedding cookies convey more than two interests of brand promise. As well as using two or more rhetoric to pass the brand''s comprehensive message. Also, almost all wedding cookies’ logo design are used compound appeal and rhetoric to strengthen the image of the brand expression. The basic appeal of wedding cookies'' logo are most of western appeals and modern appeals. The part of the composite appeal is more often used handwriting appeal. The logo is more used metaphor in visual symbols, visual grammar elements are used more contrast, parallelism and antithesis. Besides, it found that the application of rhetoric is also dependent on the type of change trend.
Databáze: Networked Digital Library of Theses & Dissertations
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