Perfromance and Metaphors of Japanese Print Advertisment
| Autor: | YUAN-JYUN JHANG, 張沅竣 |
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| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 Japanese design has a top standard in architecture, industry and commerce. It has won international awards in recent years and has got international attention. It shows a unique design of national style and self-style, and become the object of study in various countries. This research tries to make Japan''s print ads as the theme of the design review, and take the book that collects winning works published by Japan''s well-known publishing house "PIE BOOKS" as the research case, Explore the design style and cultural meaning through the collection. The main purpose of this study: 1. To summarize the visual appearance of plane advertisement and its definition. 2. From the perspective of metaphor analysis, through the Japanese traditional culture and aesthetic awareness of the exploration, organize the Japanese print ads style characteristics. 3. To explore the Japanese print advertising style techniques and manifestations. In this study, the literature analysis and case study are used to analyze the approach. The first stage is to discuss the literature analysis and to integrate the literature and research and design to enter the next stage. In the second stage, the visual performance of the sample and the metaphorical similarity types was analyzed. The results showed that: (1) The sensibility appeal in the advertisement is more than the rational appeal, and the symbol appeal and humor appeal is most. (2) In the metaphorical operation mode, the causality of the similarity level is the most. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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