Mobile Ordering Business Model: for Breakfast Shops
| Autor: | Lin, Hsuan-Yu, 林軒宇 |
|---|---|
| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 With the increasing population of out-eaters; plus, the fact that having breakfast out takes up the highest eating out proportion has raised fierce competitiveness in breakfast industries in Taiwan. What’s more, the distribution of breakfast shops has higher density than other breakfast providers including convenience stores, coffee shops, department stores and other fast food chains. Previous literature revealed that the service quality is the prime factor that consumers focus; however, breakfast shops in fact serve the poor quality. According to the questionnaire survey, prolonged waiting time, serving with wrong meals, not serving in sequence numbers, and the greasy smell retained are the general problems reported. With the aim to explore whether the mobile ordering systems could be a help for breakfast shops, this study conducted the investigation of consumers' demands, platform strategies research, present mobile ordering systems evaluation, and the in-depth interview with breakfast shops who have introduced mobile ordering systems. Specifically, the mobile ordering systems have been confirmed to be a help for enhancing the service quality, especially for cutting waiting time and correcting employee negligence; still, elevating revenue and satisfying consumers’ demands are not accordingly fulfilled. It is further suggested that introducing platform strategy could be a better way for the present ordering systems; also, the system design and the operating strategy for the platform are also provided. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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