On the Decision and Strategy of a Professor in Engineering School regarding Starting up a New Venture from the Perspectives of Management Economics and Finances
| Autor: | Fu, Chien-Chung, 傅建中 |
|---|---|
| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 In contrast to many EMBA theses which try to identify competitive advantages and strategies from coopetition by analyzing Porter’s five forces and SWOT, this thesis focuses mainly on startup businesses. It is common for founders in startup businesses to face decision making and challenges in situations where no existing market exists, especially in the case of “Technology Push”. Starting up successful new businesses is very difficult; according to statistics from the Ministry of Economic Affairs (MOEA), the probability of failure of new businesses is as high as 90% for the general public. In addition, among the 10% which survive, another 90% of them will fail within 5 years. Therefore, given the data, the risk of starting up new businesses is extremely high. If the startup business is in the field of high technology, the risk is even higher because an existing market does not currently exist. Using successful IPO as a rough indicator of success, the probability of success in the United States is approximately 0.01%. Startup businesses are like newborns, waiting to be fed and nurtured. At first, it does not have a strong ability to survive. It must undergo challenges and refinement from the environment and develop wisdom and a strong will to survive. If the failure rate of startup businesses is high in a country and only existing companies can persist, in the end, its industries will be just like its population, gradually aging and losing vitality. Professors and graduate students have a unique entrepreneurial environment. It takes a long time to develop a university professor for him or her to have deep level of professional skills and expertise and to develop a keen sense of specific forward-looking technologies globally. Under the liberal environment of the special university environment, professors and graduate students can develop their creativity at will without being constrained by short term operational objectives. Therefore, it is an excellent breeding ground for start-ups. It is also an opportunity for the regeneration of Taiwan’s industry given the impact of rapid changes in global industries. To increase the probability of success of startups formed by professors and the graduate student team, this thesis will provide possible methods to answer the following questions using the perspective of economics and finances with regard to a professor’s startup. The list of questions includes the following: 1) With a specific technology, what is the right time to startup a new business? 2) In addition to technologies, what are other areas to focus on? 3) When is the point of market maturity? 4) Which stages are suitable for the startup to continue staying in the campus environment and upon reaching what scale is the startup suitable to leave the campus to enter the industry? This thesis uses the case of 台灣三維微結構股份有限公司 which may be established in the future to introduce the context of its technological development, the potential future applications, and possible markets. In addition, the expectation is to use a quantitative method to forecast this company’s average total cost (ATC) and marginal cost (MC) and to use the perspective of management economics to forecast whether the company will be competitive and the opportunities for profitability based on the supply and demand of market pricing and scale in order to determine the suitability and timing of setting up the company. Furthermore, the perspective of finance and accounting will be used to analyze the company’s future potential value and to compare the present value (PV) of the professor and graduate students’ professional careers as a basis for possible decision making. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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