The Relationships among Entrepreneurial Orientation, Marketing Capabilities and Entrepreneurial Performance of Micro-entrepreneurship in Foodservice Industry
| Autor: | Chang, Hung-Yu, 張宏羽 |
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| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 This study examined the relationships between entrepreneurial orientation, marketing capabilities and entrepreneurial performance of micro-entrepreneurship in foodservice industry. In recent years, entrepreneurship issues have been continuing to be concerned by the practical and theoretical fields, and entrepreneurial performance was often been used to see whether success or not. Based on literatures, this study integrated entrepreneurial orientation, marketing capabilities and entrepreneurial performance as the key points. Questionnaires were sent to the entrepreneurs who are in the micro-business of foodservice industry. 300 questionnaires were collected and 256 questionnaires are valid. The valid response rate was 85.3%. The results of correlation analysis showed that there were significant and positive relationships between the entrepreneurial orientation, marketing capabilities and entrepreneurial performance. Based on the results are suggestions which could be applied to further research and foodservice management in foodservice industry. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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