The Effect of Custom Value, Brand Awareness on Plant Seeding Purchase Intention－A Case on Known-You Seed Company Limited in New Taipei City
| Autor: | Lien, Yu-Hsuan, 連育萱 |
|---|---|
| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 In order to investigate the relevance among Custom Value, Brand Awareness and Purchase Intention and in Known-You Seed Company Limited in New Taipei City is used as an experimental sample in this study. Convenience sampling method and Judgmental sampling are used on the visitors of the Known-You Seed Company Limited in New Taipei City in this study. Students’s t test, one-way ANOVA, Pearson product-moment correlation coefficient and pathway analysis are undergone on the data collected by IBM SPSS Statistics 20.0. The result has been investigated. 377 questionnaires have been distributed, where 364 valid data had been analyzed. Demographics has shown that Male is the majority in gender of visitors, most of the visitors are above 41-50 years old, most of the visitors have level, Agricultural,Forestry,Fishery and Husbandry census are the majority of visitors, income level of 40,001TWD-55,000TWD is the majority among visitors. The result indicated: 1、Custom Value and Brand Awareness has a positive influence towards the Purchase Intention. 2、Purchase Intention has a positive influence towards the Custom Value. 3、Purchase Intention and Custom Value has a positive influence towards the Brand Awareness. Keywords：Custom Value, Brand Awareness, Purchase Intention, Plant Seeding, Known-You Seed Company Limited in New Taipei City. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|