The Critical Factors for Choosing Cosmeceutical Chain Stores by Seniors- A Case of Yourchance and Healthylife
| Autor: | Lin Bo-Jin, 林帛縉 |
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| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 With the increase of the elderly population, the seniors’ markets has gradually expanded. A part of cosmeceutical chain stores have already begun to expand the seniors’ products. In order to let seniors have more options on commodities and enhance the quality of life in Taiwan. The research aims to analyze these critical factors for choosing cosmeceutical chain stores. And we choose 8 interviews as our subjects to research by qualitative research and in-depth interview. The main results of this study are as follow. First, seniors emphasize the importance of hardware and environment in cosmeceutical chain stores. Second, seniors emphasize the importance of products and promotions in cosmeceutical chain stores. Third, seniors emphasize the importance of service quality in cosmeceutical chain stores. The study provides not only qualitative data about the critical factors for choosing cosmeceutical chain stores, but also useful information for future research such as development of business marketing activities in cosmeceutical chain stores. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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