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Autor: Jui Hsiang Lin, 林瑞祥
Rok vydání: 2017
Druh dokumentu: 學位論文 ; thesis
Popis: 105
The quantity of the ethylene pdroduction contributed a strong and prosperous country. The economic contribution of the petrochemical industry is to support and promote the development of other related industries, crude oil and gas as raw materials produced by the high value of petrochemicals, driving a national development and stronger. However, the supply chain process required a distrubitor that takes the responsibility to explore the combination of logistics flow, cash flow and information flow benefits in response to the external environment change. The purposes of this study are fourfold. First of all, it tries to figure out the different business models between the BRENNTAG and UNIVAR. Second, it explores the opportunities and threats to BRENNTAG and UNIVAR, created from external environment changes. Third, it examines the relative advantages and disadvantages to BRENNTAG and UNIVAR in this competitive industry. Fourth, it derives the BRENNTAG and UNIVAR’s key factors for success in the turbulent envioronment. This research goes through by case studyusing 8-Cross Industry Model to analyze the industrial environmentcame out the opportunities and threats. And 8-Cross Business Model to analyzethe advantages and disadvantages oftwocompanies. 8-Cross Profit Model analysis the operating performance and financial situation of two companies. Finally, using 8-Cross SWOT analysis the competition strategy of the two companies. The results of this study reveal that the key factors for success of BRENNTAG include the capability in corporate finance, customer service and product portfolio management to satisfy the demands of its target market segments. While the key factors for success of UNIVAR include the capability in new product innovation as well as the strategic agility in building competitive advantage of local service.
Databáze: Networked Digital Library of Theses & Dissertations
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