Ambidexterity on sustainable competitive Advantage : Internal Resource Allocation and Firm Performance
| Autor: | Lin, Wen-Hui Rachel, 林雯慧 |
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| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 Fast-moving consumer goods industry (FMCG) along with the competitive environment is more complex and paradoxical by rapidly industry changed, transformation and globalization. In order to maintaining their own lasting competitive advantage, most multinational companies or enterprises adopt dynamic decision-making method by more macroscopic perspective & exam both internal and external industry configuration. This study is closed to check the relevant between internal performance and financial performance of multinational enterprises in the past five years, figure out how/why Companies set their business strategy by exploring the internal resources through the dual-organization theory. The results pointed out that the dualistic organization is significant to the internal resource allocation and firm performance. Therefore, this study suggests that the manager should allocate the resources appropriately based on company strategies, hot-spot annual activities, its development and exploration in order to achieve sustainability firm growth and performance. At last not last, this paper discusses its implications and future research recommendations |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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