Friendly Environment for the Seniors

Autor: LEE,YI-JU, 李易儒
Rok vydání: 2017
Druh dokumentu: 學位論文 ; thesis
Popis: 105
Taiwan is about to become a " hyper -aged society", the increasing of population aging rate is the fastest in the world; this is the serious problem that people have to face. Therefore, the prevalence of Japan、Europe and the United States has a considerable time of the health resort also began quietly blowing in Taiwan, a wave of old age to bring the elderly residential business opportunities, the Ministry of the Interior also amended the elderly welfare law, updated the elderly Residential special chapter, a comprehensive incentive to invest in the construction of elderly housing. An Accreditation Center or Health Village is one of the most important engineering options. But how to attract senior citizen and their children to choose health center is the main point. What is the key to success? What are their considerations? With the change of social structure, the major corporate organizations attach importance to the senior citizen market, have wanted to put this piece of senior citizen market snatch, but still not effectively planning the properties of occupants, printing is still confined to the old and weak, sick, Mainly, or more popular, civilians of the health village. Today's conservation agencies are not really focus on health concepts, they only provide daily care services. The purpose of this study is to study the relationship between the needs of the concept of health village, the marketing pipeline and the willingness to stay in the hotel / resort. In-depth understanding and explore how to build a happy health resort to segment the current domestic health village, and the first tailor-made to enjoy the life of the pyramid top customers. The conclusion of this study shows that the market of senior citizen needs to be separated by market segment to provide standardized service standards for specific ethnic groups, and thus effectively cooperate with silver-related industries. This strategy can not only improve the service quality of health-keeping villages, Of the silver business opportunities, extending the diversified business model. Taiwan is about to become a " hyper-aged society", the increasing of population aging rate is the fastest in the world; this is the serious problem that people have to face. Therefore, the prevalence of Japan、Europe and the United States has a considerable time of the health resort also began quietly blowing in Taiwan, a wave of old age to bring the elderly residential business opportunities, the Ministry of the Interior also amended the elderly welfare law, updated the elderly Residential special chapter, a comprehensive incentive to invest in the construction of elderly housing. An Accreditation Center or Health Village is one of the most important engineering options. But how to attract senior citizen and their children to choose health center is the main point. What is the key to success? What are their considerations? With the change of social structure, the major corporate organizations attach importance to the senior citizen market, have wanted to put this piece of senior citizen market snatch, but still not effectively planning the properties of occupants, printing is still confined to the old and weak, sick, Mainly, or more popular, civilians of the health village. Today's conservation agencies are not really focus on health concepts, they only provide daily care services. The purpose of this study is to study the relationship between the needs of the concept of health village, the marketing pipeline and the willingness to stay in the hotel / resort. In-depth understanding and explore how to build a happy health resort to segment the current domestic health village, and the first tailor-made to enjoy the life of the pyramid top customers. The conclusion of this study shows that the market of senior citizen needs to be separated by market segment to provide standardized service standards for specific ethnic groups, and thus effectively cooperate with silver-related industries. This strategy can not only improve the service quality of health-keeping villages, Of the silver business opportunities, extending the diversified business model.
Databáze: Networked Digital Library of Theses & Dissertations
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