Development of Digital Finance across the Taiwan Strait:A Case Study on MegaBank
| Autor: | Ming-CheWu, 吳明哲 |
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| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 It is a major topic for banks to adapt to digital financial era by understanding customer needs based on digital financial tools, re-examining the core values of financial services, providing appropriate application tools in real time, meeting customer needs, cutting money flows, and maintaining growth. Under the guarantee of transaction safety, the combination of cross-strait electronic finance applications，third-party payment, and RMB settlement platform can make bank boundless, open up diversified operation, create more opportunities for traditional financial industry, increase value-added services, deepen services, and expand channels. The results of this study show that the promotion of cross-strait digital financial business can reach the customers whom could not be contacted in the past, explore potential customers for individual marketing, and provide deeper, two-way, interactive, and real-time services to existing customers. It will be a strategy for traditional financial industry to face the rise of e-commerce and third-party payment by grasping customer needs accurately based on big data analysis. Banks are suggested to integrate core businesses, develop foreign currency settlement platform, combine Internet applications, and provide innovative financial products and services in respect of IT, such as cross-border payment, wealth management, and financing. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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