The Exploration of Value Co-creation in Green Enterprises from The Perspective of Value Proposition：The Case of O'right
| Autor: | Fang-YuHo, 何芳瑜 |
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| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 SUMMARY Although global warming was once considered unlikely to be real, recent studies show that due to the many ongoing issues concerning our environment, this catastrophe has been widely accepted. As people burn fossil fuels or clear forests, carbon dioxide, a greenhouse gas, is released into the atmosphere. As the oceans warm, water vapor, which is also a greenhouse gas, enters the atmosphere making it harmful to society. In addition to that, another result of the oceans getting warmer would be the rise of sea levels which can lead to storms, volcanoes, and etc. This combination of pollutants and water vapor creates the powerful and dangerous cycle behind global warming. It is a cycle in which active measures are not taken, which could have serious and deadly consequences for all living things in the near future. Not only is it that there is an increase in waste and hazardous to environmental substances legislation, but also consumer environmental awareness rises. As a result, the manufacturing industry found the importance of green manufacturing. They also set off a green revolution, which is done by making enterprises gradually pay attention to green supply chain planning. Furthermore, low manufacturing costs and high productivity are no longer the only subject of manufacturing. The added value of green products and related process technology has become a key factor in the competitiveness of enterprises. How does the business create shared value with the local team, and that the enterprise resources to create a strong influence? This research will be based on a single case study of qualitative research, exploring the depth of the operation of local enterprises in Taiwan ( O’right ). They promise to make their products “healthy for the human body, healthy for the society, and healthy for the environment for the brand concept. They make these become their value proposition of enterprise development by implementing corporate social responsibility as a green enterprise. Today is the era of value orientation; in other words, when the customer agrees with the business value and business philosophy, they will be more likely to become loyal customers. This case explores how O’right impacts motivation, resource inputs, and the successful use of value co-creation to transformation of green supply chain. From production to marketing, they let the interests of stakeholders to join the brand value creation system. Making the environmental protection as their product value proposition, the implementation of green corporate social responsibility, leads to the creation of the green brand value. In addition, this research’s’ findings include that building a green brand focuses on communicating with the value of corporate customers is important, as well as implying that social responsibility is not just a choice. Most likely, this causes the green business to become a sustainable business. Keywords: green business, value proposition, value co-creation |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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