The study of he key factors for success or failure of independent coffee shop, in Taichung area
| Autor: | Meng-Hung Chen, 陳孟宏 |
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| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 Many studies explore on chain-store coffee shops in Taiwan area, but there are less related papers about independent coffee shops in Taiwan. Due to most of independent coffee shops are owners’ personal and free style, it is difficult to collect much information and data, even using logical theory to find a standard business model to reach success and avoid failure. Futher, most independent coffee shop owners, run their coffee shop business based on their own thinking, feeling, and idealism. Therefore, there are few independent coffee shops running business well with real profit. This study adopts business model canvas based on 9 building blocks, and I conducted interviews with owners of independent coffee shops. We expect to find the key factors of success and failure of running independent coffee shop business. According to the result, it is very difficult to get rich via running independent coffe shop business. The major issue is personnel costs. The owner of this kind of coffee shops should be doing everything by his/herself, one or two more helpers are maxima. With this personnel structure, it is possible to get income such as an average employee in the enterprise. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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