Analysis of tourists in Taiwan and activities they participate in.
| Autor: | 翁韻絜 |
|---|---|
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 Tourism has become a major industry in Taiwan in the 21st century. According to the Tourism Bureau, Taiwan received over 10 million international visitors in 2015, which generates over 4.5 billion New Taiwan dollars in revenue. With the industry fast booming, tourism revenue is increased and new jobs are created. The government is thus able to boost the economy through innovation in all comprehensive policies and collaboration between cities and counties on marketing strategies, which in turn raises the living standards of Taiwanese citizens. If the industry is developed efficiently and sustainably, Taiwan has the potential to be the next focal point of Asian-Pacific tourism. With the information mentioned above in mind, this study aims to analyze international visitors to Taiwan and activities they engaged in in the year 2014. Based on surveys provided by the Tourism Bureau, it utilizes decision tree analysis to identify the characteristics of visitors and their activities. It further explores their purpose of visit, spending during and overall satisfaction with their stay. In doing so, it could make a positive contribution when the government and tourism-related industries intend to devise future marketing strategies, improve service performance, and build a global image to attract more tourists. All in all, more emphasis should be laid on quality than quantity in order for the tourism industry to expand efficiently and sustainably. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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