Investigating the User Behavior of Smart Phone Optimized APP by Extended UTAUT Model
| Autor: | WAN-CHI,YANG, 楊婉琪 |
|---|---|
| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 The progress of technology has created a civilized social environment. Nowadays, most people think that smartphones as a necessity which provides many life application functions. And then people use smartphone to deal with work, it also strengthen the connection between people’s living. In digital life, daily problems of people and entertainments can be solved and provided by smartphones. These reasons make people cannot live without smartphones. Android is an open operating system that Google Play store app outnumbered APPLE APP store since 2006. Google Play store become the world's most application software operating system. It shows that people already use a lot of APP, and cause user for the APP privacy awareness gradually arise. Now many APPs are developed a variety of mobile phone antivirus software which can timely and accurate capture of network virus. Therefore, our study adopted a questionnaire survey to explore privacy how impact on user’s using of smartphone behavioral intentions. Then our study considers that smartphone optimization APP as an example and use theory of reasoned action as the basis for research. Totally, our study obtains 343 valid questionnaires. According to analyses show that social influence, facilitating conditions, and privacy safety have significant impact on the use of mobile optimization APPs. In addition, we also found that used intention have a positive influence on actual behavior. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|