Making the Merrymaking of Childhood: A Case Hotel Niched on Children's Market
| Autor: | CHEN, YA-HUA, 陳雅華 |
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| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 At present, Taiwanese set married less, and fertility decreases year by year. In Taiwan, the birth rate in 2016 was only 1.07%. Moreover, the low birth rate of newborns ranked top in the world. Despite its large negative impact on the whole economy, the reding children are deeply cared for, and parents focus more on education resources for their children. Therefore, the economic market about children presents a situation of highly development and elitismization. The study focuses on the business strategy of a case hotel trageted at children as well as an analysis about guests' evaluation on the internet of the hotel provided by the hardware facilities, software services and activities designed in the children's theme floor of the hotel. Moreover, the data of this study are from the guest's comment on well-known online booking and traveling platform - "Agoda" and "TripAdvisor". I extracted the guests' comments which mentioned about the children, analyzed and sorted out the collected secondary data with content analysis. Then I divided them into three categories: The positive and negative evaluation of the hardware, The positive and negative evaluation of the software, and the positive and negative evaluation of the general. Finally, I used contents of evaluation to analyze and explore in accordance with three categories. This study found that " Fenduqi Fort" Children theme floor is the most satisfying, and "Meal" is most unsatisfactory; to guests, the highest positive and negative evaluation of the software both are "Service"; the highest positive evaluation of general is "Bring pleasure to children", and the highest nagative evaluation is "Soundproof effects". |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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