Corporate Social Responsibility Report and Website Analysis in Fast Food
| Autor: | RUAN, HUI, 阮暉 |
|---|---|
| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 The purpose of conducting this study was to have an investigation on the corporate social responsibility reports and website analysis on the fast food industry. The CSR reports were analyzed based on GRI-4 evaluation and compliance to generally accepted industry practices. Concerns by different stakeholders will also be incorporated in determine the veracity of such claims and the effect they actually pose to the concerned industry. The companies’ web pages were scrutinized on the basic features as far as presentation, content and interactivity theories are concerned. The research employed a descriptive approach and data obtained was analyzed and presented on tables to enhance clear interpretation of the circumstances being observed. The main concern was to check the three most important performance indicators which include social, environment and economic indicators. An analysis of the triple bottom line (people, profits and planet) was also given. Literature from previous studies was reviewed in addition to analysis of websites belonging to sampled fast food organizations. Results were compared to provide basis for conclusions and recommendations as well. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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