台電睦鄰措施對企業形象影響之研究-以地方依附作為調節變數
| Autor: | 余巧鈴 |
|---|---|
| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 Many enterprises and public utilities must build large factories as their manufacturing base. The pollution produced by manufacturing which pollutes the neighborhood brings protests. The intense relationship between enterprises and the neighborhood is hard to solve. Local people hope that the enterprises can bring prosperous economy; however, they dislike a negative effect on their neighborhood. Not In My Back Yard (NIMBY) forces the enterprises to value the relationship between factories and the neighborhood to reduce the conflict and win support and trust from the residents. This research is based on a power plant of Taiwan Power Company (TPC) in northern Taiwan. It is the residents’ health problems and environmental safety that impel TPC to pay attention to its relationship with the neighborhood. TPC has provided scholarship, promoted One Town One Product (OTOP), cared for senior citizens who live alone, offered emergency allowances, supported students’ art and cultural activities, and held water summer camps and road running activities. This research first aims to study which one of the measures above is the best. My research’s another topic deals with the impact of place attachment on being a good neighbor. Place attachment has two aspects: place identity and local dependency; it refers to a cluster of ideas about place and identity. It is really worth studying the place attachment in both theory and practice. In conducting this research, I invited 350 Keelung citizens to fill out the questionnaire and finally collected 336 valid questionnaires. The statistical methods that I used are reliability test and hierarchical regression. This research provides TPC with better methods to get along well with its neighbors. The results showed that emergency allowances and low-income family subsidy are deemed as the most important community compensation methods; satisfaction with compensation plan is significantly related to company trust; trust is significantly related corporate image; and place attachment has moderating effect between satisfaction and trsut. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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