The Impact of Chinese Tourists on Travel Agencies in Taiwan
| Autor: | CHIANG,WEI-JU, 江威儒 |
|---|---|
| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 Mainland China has been one of the most important source markets for tourism in the world. Taiwan has become one of major attractions according to the location, culture, and language. Mainland China has a strong national sentiment toward Taiwan because of the political history. The connection of history and culture between Taiwan and Mainland China as well political ideologies made Taiwan have a strong attraction of Mainland China. According to the research, the regulation governing the approval of people of the Mainland China visiting Taiwan for purpose of tourism from 2008 to 2016. There are some solutions to improve the tourism business in the future from the perspective of travel agency based on the issue and challenges after the run-in period. This research was mainly conducted in an interview survey from the manger of travel agency. The investigation is classified as political, economic, industrial, etc. In the result, the tourism strategies on development are the changing promotional platforms, focusing on specific target markets, attracting international tourists, and exploring the tourist market. Keywords: Mainland China tourists to visit Taiwan, decrease the amount of Mainland China tourists, tourism and leisure |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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