A Study on the Relationships among Perceived Value, Customer Satisfaction and Repurchase Intention - A Case Study of Recycled Furniture
| Autor: | CHANG JUI LIN, 張瑞麟 |
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| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 This study has focused on the relationship between perceived value, customer satisfaction and willingness to buy. The questionnaires were investigated in paper questionnaires, and samples were collected. The valid questionnaires were 232. The correlation variables are measured by the Likert scale, individual variable reliability and total reliability are all high reliability range. After the data were collected, the linear regression analysis of the relationship between the variables, the results show that perceived value and customer satisfaction between the positive and significant relationship between customer satisfaction and re-purchase intention, there are positive and significant There is a positive and significant relationship between the perceived value and the willingness to repurchase, and the customer satisfaction has some mediating effect. In other words, the perceived value can directly affect the repurchase intention, but also affect the customer's satisfaction Repurchase intention. Therefore, for regenerative furniture, the perceived value is very important, especially the gradual improvement of environmental protection and environmental norms become increasingly strict. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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