A Study of Key Factors for Success of Internet Venturing : A Case of Subsidized Start-ups by U-start Plan via Facebook Fan-pages
| Autor: | ZOU, HAN, 鄒涵 |
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| Rok vydání: | 2017 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 105 This research studies the key factors for success of internet venturing,hoping to find the effect of key factors on the degree of success without observing income data of companies. The data used in this research are Facebook Fan-pages of Subsidized Start-ups by U-start plan. There are seventy-five samples of companies in the data set. The research defines Home-page Like Count as Success, and uses ordinary least squares and principal components analysis as research methods. The research collects four main indexes, which are Like Count, Share Count, Comment Count, and Post Count. The purpose of the research is first to quantify Loyalty and Innovation that both have been discussed by former scholars, and then to develop new explanatory variables belonging to our own. Moreover, the research adds Capital and Duration Time to the linear regression to analyze their effects and comes up with six hypotheses. The results are: (1)Innovation has significantly positive impact on Success. (2)Loyalty has significantly positive impact on Success. (3)Capital has negative impact on Success with no significance. (4) Duration Time has positive impact on Success with no significance. The main contribution of the research is to provide a new method, which is collecting data on network site besides filling questionnaires. By collecting Like Count, Comment Count and Share Count that revealed on Facebook Fan-pages, the research directly observes actions made by Facebook users. Also we can figure out the different preferences of Facebook users through their actions. Finally, the research can generate the conclusion by Facebook users' preferences. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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