Scenario analysis, multiple substitutions, and business strategy- an Air Asia Co. case
| Autor: | Chia-Hui Tang, 唐家慧 |
|---|---|
| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 It is useful to conduct long-term planning with scenario analysis when a decision maker faces with high uncertainty in the upcoming business world. In this study, the authors use Scenario analysis and Lotka-Volterra model to analyze the decision scenarios of a selected firm (Air Asia Co.) with qualitative and quantitative approach. They construct a set of variables with literature and interviews. Then they divide the variables into several groups, hence the uncertainty axes. Thus, some scenarios are described based on the axes. Finally, the authors use second hand data to simulate possible aircraft number with Lotka-Volterra model in each scenario. The result of the analysis can be used for decision making. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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