The Related Research Between The Influence of Product and Service Involvement and The Willingness of Estate Consumer Purchase
| Autor: | PENG,CHEN-KUEI, 彭成貴 |
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| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 Against the background of this study, also authored the convergence of Taiwan belongs to the premises of one tax and luxury tax policy, but also Taiwan's overall housing prices correction consolidation period, the degree of involvement by consumers on service quality and risk perception of the product, from which understand its impact, by the literature that, consumers in the purchase decision, the degree of involvement will be an effective and direct impact on the decision of which service quality, risk perception in which the interference factor as an intermediary, so consumers before buying to ensure the self-interests, to collect information, risk assessment and other consumers to shop around the idea seems to be more obvious framework, would like to discuss this study by, to understand the factors that interfere with consumers in the purchase of real estate, the impact of purchase intention why. Ago through a questionnaire survey analysis and post-test questionnaire, test each facet of the data analysis, descriptive statistics in addition to the basic information of respondents, but for the sake of all available surface accuracy of the analysis, the quantification of its analysis of questionnaire items, the through principal component analysis, factor analysis, reliability and validity analysis, regression analysis and analysis of variance, with each other to prove quantification and documentation in order to clarify or discuss this study to find out during this wave of real estate consolidation, the willingness of people to buy key factors. Every real estate downturn during this study period, and thus found a different phenomenon than the literature over the years, when the extent of its involvement in the more intense willingness to purchase real estate presents a positive reaction when the real estate is a seller's market, the Insight and operating information are in the hands of the seller, the buyer is therefore resistant, unrest will increase their risk perception, and therefore will reduce the willingness to buy, but when the real estate market is a buyer's market, consumers can choose the products pluralism, and product involvement services involved, when the service quality of the stage have become universal, price, has become a key factor in the deal, so the realtor at this price matchmaking role becomes more important, since the guest will be here when become speculators, and yet hands of speculators, prices negotiated space becomes large, at this stage it is possible to pay less money or sold the subject matter field conversion, deep pockets of speculators are taking advantage of looting goods, the self Guests in the real estate buyer's market phase is less flooded. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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