THE EXPLORATION ON THE ANTECEDENT AND CONSEQUENT VARIABLES OF WEBSITE QUALITY–THE MODERATING EFFECT OF COMPUTER SELF-EFFICACY
| Autor: | Ya-han Lin, 林雅涵 |
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| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 In the technological fast generation, Internet has become the most convenient and quickly get the information pipeline. To pass through the Internet service to the user industries, such as shopping sites, e-banking or online bookstore, etc., both for the service industry or for the user itself, have caused a considerable degree of influence and change. Internet popularity has changed the consumer’s shopping behavior on the web consumers can compare prices of various stores between goods or services, but also enjoy not go out to the convenience of shopping through the Internet applications, changing the mode of operation of industrial development outlook and corporate attempt to use the internet to reach more customers, and retain customers sustainable consumption is an important goal of the operator. Limited organization can invest resources, and how to allocate limited resources to achieve improve customer visits opportunity again, so the purpose of this study to understand the high and low computer self-efficacy by the site quality of trust and satisfaction and satisfaction and loyalty important relationship between. Subject of the present study was the general public as well as students, the questionnaire through a web questionnaire to issue, after a month of questionnaires were collected to give the web questionnaire 325, after deducting the 125 invalid questionnaires to 200 copies. In this study, SPSS 21.0 and SmartPLS 2.0 M3 Relaease do statistical analysis tools, and interference effects. For high computer self-efficacy, information quality, system quality and service quality on the importance of website quality had no significant difference, but low computer self-efficacy are concerned they are more important for the information quality. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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