The Development and Business Strategies of Flexible Printed Circuit Industry - A Study of C Company
| Autor: | Yu-Hua Wu, 吳玉華 |
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| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 By observation and subsidiary data survey this study found that due to over supply FPC manufacturers had better not expand capacity in order to avoid malicious price wars. Smartphone is still the major application for FPC market. The worldwide biggest markets are China and India. It would be best for the manufacturers to speed up establishing localized production capability in advance. The FPC usage in VR/AR devices of wearable products is significant. It can drive revenue growth by developing this product segment. The global demand of automotive electronics continues growing year by year. Its market size is not as large as 3C industry but it has the advantages of high gross profit and stable orders. It would helpful on sales revenue for sustaining long term business. The case study was based on one of the most representative companies in Taiwan. Using information from the interviews and subsidiary data collection, this study highlights how a company forms its competitive strategies to maintain advantages while facing global competitiveness, especially the rise of the red supply chain in China. Per the analysis results of the surveyed company, this study suggests the below management strategies and action items for FPC companies’ reference: 1. The rise of the red supply chain in China is no doubt a threat to Taiwanese manufacturers. However, China is also the largest market. Taiwanese companies need to raise their own competitive advantages to gain the business opportunities from Chinese brands. 2. In addition to improving the internal management effciency to lower costs, create profits and sustain business, upgrading technical capabilities and manufacturing equipment automation, joining the strategic alliance with external organizations and enhancing the internationalization capabilities of employees are also the competitive strategies of FPC industry. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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