Exploring the Attractiveness Factor of Old Building Reuse from Nostalgia Culture-take Restaurant Design as example
| Autor: | Wei-Cheng Chen, 陳韋誠 |
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| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 In this paper, we study reuse of old buildings nostalgic cultural context restaurant scene generated.According to consumer’s standpoint, how to transform the old building to dining space and produce attractiveness factor as evaluation and selection. Take reuse of old buildings in Taipei for example, realize that people go to restaurant not only eat food but also pay more attention to the context and atmosphere of the restaurant, based on the &;quot; attractiveness factor&;quot;of restaurant in the sensory experience, using the concept of &;quot;attractiveness Engineering Evaluation of Construction Method&;quot; as the questionnaire design base, exploring the relationship between the consumer experience and consumer satisfaction. In addition, using a five-point Likert scale to conduct consumer preferences. We find out the attractiveness factor of old building reuse which is original condition, specific reasons and abstract reason. The result of the research will help re-use the space of the old buildings, after mixing old and new elements of restaurant design, to understand the context of nostalgia can really bring positive emotional experience marketing and enhancing customer satisfaction. Under atmosphere in space creation and plan, to produce an effective process for profit gains, with interest’s restaurant business model, it has become critical key to maintain the old building&;#39;s life cycle. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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