The Uses and Gratifications of Audience of Cloud video sports programs :A study of Vamos Sport
| Autor: | Chang Che Chan, 張哲誠 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 In recent years, the sports market with the cloud technology based personal video channel is gradually formed. The anchor of the cloud video sports channel Sport Vamos - Xu Pei yi and other sports industry personnel have created a new form of channel launched on the Youtube platform. In this study, we carry out for the Vamos channel of audience with the two theory "uses and gratifications " and "life style" analysis of the channel's ratings, ratings of motivation, behavior and satisfaction of the audience. After the three, we summarized to watch the channel's reading of people's life style for those. In this study, eight participants were obtained and made snowball sampling from the data analysis. The data analysis showed that the ratings were "seeking information ", "substitution", "social interaction", "entertainment", "channel management mode" and "dissatisfaction with traditional sports channel" six. Because of the uses and gratifications theory, there is no clear explanation in terms of satisfaction. Therefore, this study will lead to the life style theory, and explain the individual's living conditions. They will also be classified as."self-planning type", " leisure confident type," "fun self-type", "modern creative type". The study found that the "information seeking" and "entertainment" is the biggest motivation for watching Vamos channel, which is different from the traditional sports channels, which can only transmit the program content to the readers, and the cloud video channel has tripartite interactive behavior. The audience can choose the program of their own interested program in accordance with the uses and gratifications of the initiative to assume. It's regretted that the domestic channel outside the stadium information is not complete due to the information is lack of highlights. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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