The Effect and Strategy of Fundraising of None Governmental Organizations: the Cases of Advocacy Organizations in Taiwan

Autor: HUANG,MAN-TING, 黃曼婷
Rok vydání: 2016
Druh dokumentu: 學位論文 ; thesis
Popis: 104
Fundraising is a critical issue for NGOs, for determining the orientation and the development of the operation of NGOs. Practically, NGOs have no authority to levy taxes and no commercial product to seek profits. The financial sources of Taiwan NGOs embrace governments, enterprises, foundations, social contributions, and venture philanthropy. To maintain long-term financial supports for the survival of NGOs, the capability of fundraising naturally is the necessity, especially for advocacy organization. Advocacy organizations have to face the imbalance of distribution or unevenness of distribution, by the operation of issue orientation, market orientation, and the competitiveness of public resources. The purpose of research hence is to understand the effects and strategy of fundraising of advocacy NGOs in Taiwan through the explorations of advocacy NGOs in Taiwan. The results of research show that detailed planning is the essentiality to reach the target of fundraising, and the strategy of fundraising is embedded in the core values, operational modes, and focus target of NGOs and as well as based upon the transparent open financial operations, the advocated activities, and the relationships between donors.
Databáze: Networked Digital Library of Theses & Dissertations