A Study of the Players' Satisfaction and Loyalty on Tower of Saviors
| Autor: | Yun-Chieh Wang, 王蘊杰 |
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| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 Rapid changes in communication technology and the universal accessibility of internet have helped the push of the extreme transformation of mobile phones. Now, the mobile phones have already developed into smart phones that the plenty of functions make the new generations much more dependent on it, and that have changed the lifestyle of mankind. Especially nowadays, people use various Applications through their own smart phones that covered services all needs in life. Therefore smart phone became an important medium to spread new concept and knowledge to people. The large number of Applications users have enhanced the popularity of mobile games in smart phones. In those mobile games, there are a lot of factors that influence users weather to pay bill for it or not, so that if the game companies could evaluate and design games due to what users do need and what they are fond of, then game companies could be more competitive while lowering the risk and making more opportunities. Among mobile games, Tower of saviors is the most popular game, so this thesis would study and analyze it as research subject. This thesis is a quantitative research, and would be using questionnaire survey as method. The research found out, satisfaction and loyalty of game users have positive relation to the pay bill amount. In hence, satisfaction and loyalty of the game users is the crucial factor to consider with as a market assurance of mobile game companies. Further research results found out, while external attraction is under control, game design, quality service, fairness, achievement identity, social identity and immerse identity are important to the satisfaction and loyalty of game users. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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