A Case Study of Mobile Payments Strategies on Financial Institutions
| Autor: | HUEY-FANG CHENG, 鄭惠方 |
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| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 The popularity of mobile device and network development have facilitated the rise of e-commerce websites and community websites. Such transformation has changed the way people live nowadays. No matter what people want to do, just take out their cellphones and open a website then they can do almost everything. The mobile device has become more and more popular in nowadays. It’s not so necessary for people to make financial transactions face to face. In other words, bank is not a necessary exsistence for providing financial services. Traditional financial services have gradually declined in presence. New financial services like mobile payment, online insurance services have become a leading trend in financial market. This research means to discuss how the banking system can survive with the rise of new financial services and how to make good use of resources to provide much better financial services in bank’s prospective. Besides, how banks use this new financial technology to facilitate their financial services and make more profit will be discussed in this research as well. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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