A Study on the Application of Infographics to the Advertising of Green Party Taiwan
| Autor: | Tu, Chih-Hung, 杜智弘 |
|---|---|
| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 Taiwan Green Party is an international party who advocates “green politics” demanding environmental protection, ecological balance, grassroots democracy, social equality and world peace. The party was founded in Taiwan in 1996 and has been caring of the issues of labors, disadvantaged groups and environmental protection for long term. In Taiwan’s legislator election of 2012, Taiwan Green Party won the fifth largest party at that time. However, the name, political views and graphic design color for advertisement of Taiwan Green Party are similar to those of DPP and pan-greens. This has caused voters are usually confused Taiwan Green Party with DPP or pan-greens. Also, it is unfavorable to the party’s development and practice of political ideas. Hence, the research is to re-design a distinct image for Taiwan Green Party in order to effectively promote their policies and win more approvals. In the literature reviewing stage, the research looks into Taiwan’s elections, party developments and images, election advertisements and related information. In the meantime, collect the advertising categories and strategies for election; summarize the special strengths of infographic by the analysis results of experts’ studies. While the research method, apply virtual interview and SWOT analysis to conclude the problems Taiwan Green Party has faced. Propose infographic manifestation as a solution. Furthermore, sum up the results of expert’s studies by literature review method and draft the strategy of election advertisement and execution method of advertising infographics. Finally, summarize the execution rules by the case analysis of twenty actual cases. In the creation stage, decide the advertising topic by responding to the result of literature review and referring to the requirements of Taiwan Green Party; create ten infographic advertising works in accord with the principle of execution rules. Thereafter, verify the consistency between this research and the infographic advertising creation by evaluating the ten infographic works on the basis of the execution rules. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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