Promotions of Taiwan's Ecological Agriculture - A Case Study of Shinnan Tiandong Rice
| Autor: | Lin, Jer-An, 林哲安 |
|---|---|
| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 In recent years, farm houses have been sprawled over Yilan County severely, which destructed scenic paddy fields and badly influenced the inhabitation of waterfowl. As a response to the peril, this study established “Shinnan Tiandong Rice” Shinnan Village, Jhuangwei Township. In appealing for waterfowl benign and paddy-field guarding, Shinnan Tiandong Rice sells homegrown rice which increases the income of the farmers as well as protects paddy field inhabiting waterfowl. Through the operation of ecological agriculture, the farmers may achieve the consensuses of paddy-field guardianships. The customers purchase Shinnan Tiandong Rice in advance via internet and the tourists visiting Shinnan Leisure Agricultural Area have been surveyed by questionnaire and are statistically analyzed with SPSS 22. First of all, the frequency distribution table is established by carrying the descriptive statistic analysis on the social-economic characteristics and the viewpoint of each aspect of the customers purchase Shinnan Tiandong Rice in advance through internet and the visitors of Shinnan Leisure Agricultural Area. Results show that for the customers who purchase in advance via internet, the major reasons of purchasing are “the environmental actions of the Tiandong Rice promoter” and “contribution of personal effort to rice-paddy environment protection”, they also take account of the transformations of agriculture operation and the farmers’ attitude. The majority of the tourists visiting Shinnan Leisure Agricultural Area decide to purchase because of “the environmental actions of the Tiandong Rice promoter” and “supporting local Yilan agricultural products”. The key scruple of purchasing is “rarely cook” which denotes eat out frequently is an important factor that influences the purchase intention. Secondly, difference analysis is applied to show the differences on aspects of environmental attitude and intention of environmental behavior changes between tourists who have participated rice husking activity and those who did not to reveal the influences of the Shinnan Tiandong Rice related activities created in accordance with ecological agriculture and the spirit of green tourism on the environmental attitude and the environmental behavior of the tourists. Results show that the purchase intention and the aspects on loyalty and intention of environmental behavior changes of the tourists that have participated rice husking activity are significantly higher than those that did not, which indicates the important role of experiencing activities on the promotion of Tiandong Rice and ecological agriculture products. Finally, factors that influence tourists’ purchase intention of Tiandong Rice were analyzed with logistic regression. Analytical results display significant factors that exhibit significant influence on purchase intention are degree of satisfaction, recommendation intention and revisit intention, income, participation of environmental protection organization, and bird watching experience. Degree of attention on the mouth feel of the rice, degree of approval on chemical-free cultivation and common selling price, degree of approval on elaborately packed, degree of support on Tiandong Rice, gender, age, educational background, and degree of participation into civic organization and bird watching activities shows no significant on the subject studied. Results demonstrate above will be integrated into the suggestion on follow-up sustainable developing direction of Tiandong Rice and the reference for the promotion of ecological agriculture in Taiwan. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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