The study of online crowdfunding behaviors.
| Autor: | LIN, ZIH-JYUAN, 林子娟 |
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| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 After the global financial crisis, a credit crunch in the financial sector, Many SMEs suffer no capital investment development, severely affected the business or even bankruptcy, But also created the rise of online crowdfunding platform, expand the beginning of a new era. With Taiwan's online crowdfunding platform gradually established, also contributed to the power and support of the pipeline Taiwan youth entrepreneurship, Gradually Taiwan online crowdfunding platform for the development of a unique flavor of the masses. Related research overseas mining research is focused on foreign crowdfunding platform to explore the financial side or case type, And not on Taiwan's current sponsorship model Corollary, and thus to compare domestic papers. Domestic research is mainly divided into five categories, crowdfunding legal patterns, case studies crowdfunding, crowdfunding to sponsor influence, crowdfunding platform operators and other research topics, Among them crowdfunding case studies accounted for the most, followed by crowdfunding platform business model to explore. Online crowdfunding profit source is consumer-oriented, but rarely in-depth analysis and thus have considerable research value. The purpose of this study is aimed at consumers, for the first time use or have used consumer participation motivation. Consumer attitudes based platform, subjective norm, perceived control, network effect, personality traits, or perceived risk factors, And then link to the consumer using internet intent thereby affecting the actual behavior. Study found that attitude, subjective norm, perceived control, network effect and the perception of risk affect behavioral intentions, Personality traits will adjust subjective norms and perceived behavioral control on intentions relationship. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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