A Study on Cognition and Purchase Intention of Travel Agencies Low-carbon Tour Package for Taiwan's Inbound Tourists
| Autor: | Lu, Chia-Yun, 呂佳芸 |
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| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 With the trend of the global warming, the world is beginning to pay attention to the low carbon economy theory, reducing carbon emissions and realizing the green development. Low-carbon economy emerged against the background of the global warming problem. With the development of a low-carbon economy, the concept of low-carbon tourism is also increasingly popular. Increasing number of studies are focusing on low-carbon tourism and on energy saving and carbon reduction (ESCR) measures. And travel agencies plays an important role, required environmental carbon concept conveyed. Accordingly, in recent years, in the effort of the government, Taiwan has emphasized the development of tourism policies and projects, tourist arrivals in Taiwan have increased to more than 9 million in 2014. The research for inbound travelers as participant to take part in low-carbon tour package of travel agencies, haven't been discussed yet. Therefore, the main purpose of this study is to investigate low-carnon tourism cognition, purchase intention and willing to pay by inbound travelers. In total, 498 valid questionnaires were collected. The research used descriptive analysis, ANOVA analysis, Pearson’s analysis and simultaneous regression to analysis the data. The results of this study indicated that : (1) Low-Carbon tour package has cognitive significantly difference from different backgrounds inbound tourists. (2) Low-Carbon tour package cognitive have a significant impact on the purchase Intention.(3)34.5% of inbound travelers are willing to pay extra 5% regular price for low-carbon tour package ; 32.3% of inbound travelers are willing to pay extra 10% regular price for low-carbon tour package. The results of this study can be provided to government agencies, travel agencies and related sectors as tourism development, as planning low-carbon tour and fixed price reference. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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