A Study of Promoting Strategies of Charitable Activities of Non-profit Organizations--A Case Study of Taiwan Fund for Children and Families
| Autor: | Nien-Tzu Hsu, 許念慈 |
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| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 The purpose of this study is to explore how the Nonprofit Organization reinforces the public to acquaint and support them through charity activities; to make the public bound to the Nonprofit Organization to work together for bring help to those in need. The purposes of this study are: 1.Strive for government and enterprises to support disadvantaged communities. 2.Study marketing strategy to create a mutual win-win for Nonprofit Organization and enterprises. 3.Study Nonprofit Organization and call out for more people to engage in charity activities. From literature and documents, the research conducted interviews in depth, case studies, secondary data analysis. The result of analysis shows Taiwan Fund for Children and Families has unique advantage and chance; we suggest improvements based on eliminating his shortcomings and threats, so that the model can be beneficiary to other Nonprofit Organizations in promoting charity activities. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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