The Research on Tourist Involvement, Experiential Value, Satisfaction and Revisit Intention: A Case Study of Bantaoyao Crafts Studio of Koji Ceramics and Chien-Nien
| Autor: | Chiao-Ju Hung, 洪巧如 |
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| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 In recent years, the factory tour is very popular.This study tries to realize the relationships among tourist involvement,experiential value, satisfaction and revisit intention,with an example of Bantaoyao Crafts Studio of Koji Ceramics and Chien-Nien. The study investigated tourists of Bantaoyao and collected 375 effective questionnaires .The effective rate was 94.9%.The date was analyzed by different statistical analysis, such as descriptive analysis,the t-test, one-way ANOVA and regression analysis.The conclusions are as following .The differences of various background variables toward involvement and experiential value have effects; there are significant differences among marriage status, education level, the number of visiting times and current address.Moreover,the differences of various background variables toward satisfaction has effects;there are significant differences among transportation,education level, the number of visiting times.Besides,Involvement,experiential value and satisfaction have positive effects to revisit intention.Finally, according to the conclusions of the study, this paper presents specific recommendations to industry and as a reference of future researchers. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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