Applying the Theory of Planned Behavior to Explore Elementary School Students' Reading Behavioral Intention--A Case of Elementary School among Middle and High Grade Students in Chiayi City

Autor: Chin-Chien Cheng, 鄭錦倩
Rok vydání: 2016
Druh dokumentu: 學位論文 ; thesis
Popis: 104
It has been an era of a competitive world with knowledge economy. People have high reading ability, the value of reading arises, and our competitiveness elevates as more reading. In the recent years, to encourage children to enjoy the fun of reading, the Ministry of Education and many civil societies initiate many projects. They attempt to popularize reading, in order to improve children’s reading accomplishment and enthusiasm as well as enhance development and competitiveness of individuals and the country. This studyadopts the Theory of Planned Behavior to investigate elementary students’ reading behavioral intention among middle and high grade students in Chiayi City,and analyzes correlations between reading behaviors and reading attitude,subjective norm, and perceived behavioral control, respective. A total of 470 valid questionnaires were received.The data were analyzed by independent samples t test,ANOVA and regression analysis.The findings of this study are: 1.For middle and high grade students in elementary schools, in terms of reading attitude and subjective norm, students of different “genders”, “grades”, “reading frequencies”, and “reading time” are significantly different. In terms of perceived behavioral control and reading intention, students of different “genders”, “reading frequencies”, and “reading time” are significantly different. 2.Students’reading attitude positively impacts their reading intentions. 3.Students’ subjective norm positively impacts their reading intentions. 4.Students’ perceived behavioral control positively impacts their reading intentions.
Databáze: Networked Digital Library of Theses & Dissertations