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| Autor: | Hsiu-Yu Huang, 黃秀瑜 |
|---|---|
| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 The notebook PC manufacturers in Taiwan play a key role in the global OEM/ODM electronics industry since 1970, accounting for 80% to 90% of global notebook PC production. This strong demand from notebook PC helps boost sales in Lithium-Ion Battery Pack. This case study is about how the company S has become the world's largest manufacturer with a market share of 30% in Lithium-Ion Battery Pack industry as well as how to increase revenues gradually over the past 12 years and remains the top one maker in the global market. This paper uses Porters Five Forces model to analyze the level of competition in Lithium-Ion Battery Pack industry and then uses SWOT analysis to identify strengths, weaknesses, opportunities and threats to match the firm's resources and capabilities to control over the upstream and downstream of the supply chain activities. It helps the company S consolidate their own competitive advantages to compete against China's Red Supply Chain. The results of this research have shown the company S has greater competitive advantage than its rivals in China's Red Supply Chain. However, there are still big challenges in business operation because of China’s electronics industry is gradually displacing Taiwan’s. Moreover, the total market demand is decreasing, the profit margins are squeezed, new technologies and applications are not fully developed yet. To avoid being hunted down by the "Red Supply Chain", the company S needs to upgrade its core technical capabilities, introducing and promoting innovative and fresh manufacturing technologies to the niche market; They also need to add values to the customers to differentiate themselves from the competition. The success is the ability to expand their product lines for a sustainable revenue growth. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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