Process Improvements for Gift Cards Issuance and Redemption for Company C
| Autor: | Ｗen-Chi Lee, 李文祺 |
|---|---|
| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 The focus of this study, Company C, is a Taiwanese local fast food restaurant chain with its own brand, offering a variety of flavored chicken with rice or noodles. There are about 50 stores throughout Taiwan, mainly located in the shopping malls and department stores. About 30 billion gift vouchers are issued every year in Taiwan. Many companies issue gift vouchers in order not to be missed out in the heated competition. Company C offers a discount for enterprise customer with quantity purchases of these gift vouchers. Vouchers are then distributed to employees as part of the welfare package. Those with vouchers will hopefully visit one of the stores and contribute to revenue for Company C. In the beginning, when not many vouchers were issued, staffs can handle the redemption process without problem. However, as the amount of outstanding vouchers increases, heavy redemption and reconciliation work load result in errors. In the meanwhile, auditors pointed out some risk exposures in the existing handling processes. Furthermore, sales manager resisted the idea of selling gift vouchers directly to customers through the stores. This study examined the processes of gift voucher issuance and redemption, and proposes improvements to the existing practices. Digitized gift cards and related online verification processes are proposed. This can reduce manual works in collating and mailing of paper vouchers. Extending sales channels and direct sells of gift card to individual customers are also proposed. Finally, the possibilities of third party voucher issuer were also discussed. The solution was analyzed, and found to be feasible. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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