Evaluation on the key factors for buying E-scooters
| Autor: | TSAI, HUEI WEN, 蔡惠雯 |
|---|---|
| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 To improve the urban air quality and heman health in Taiwan, one of the best choices is to replace gasoline scooter to electric scooter (E-scooter). Past researches only focus on consumer point to explore the unsalable reasons, but this study uses purchased decision-making and sale product process to analyze and sort key issues. Based on these issues, a feasible solution is proposed in this study. The ultimate goals when designing the questionnaire are to define characteristics of the E-scooter, the proportion of the potential customer base, car expenses and habits which will use to increase the opportunity in E-scooter experience and service. The results of this study are summarized hereafter: For E-scooter maker, the maximum speed of around 70 km and sale prices of around NTD$50,000 will be the best product. To improve driving experience, the proposed method is to organize experience activities for large community (>500 people) and with the rent fee of around NT$ 1,000/month. Eventually, this business model can expand to everywhere in Taiwan and improve air quality and people health by reducing exhaust gas. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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