The Influence of Information Richness and e-Transaction Quality on Trust and Repurchase Intention of Online Surrogate Shopping Websites
| Autor: | WANG,I-HAN, 王奕涵 |
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| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 This study was designed to investigate relations online surrogate shopping website product information richness, recommended information, e-transaction quality and between trust and repurchase intention. In this study, a total recovery of 302 questionnaires, 276 valid questionnaires, and based on this number of samples make factor analysis and regression analysis. According to the study we found that online surrogate shopping website product information richness has a positive impact on surrogate shopping consumer trust; online surrogate shopping website recommended information hasn’t a positive impact on surrogate shopping consumer trust; and online surrogate shopping website e-transaction quality portion has a positive impact on surrogate shopping consumer trust; finally surrogate shopping consumer trust have a positive impact on repurchase intention. The results of this study will contribute to the emerging purchasing industry to provide effective marketing and management advice. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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