The influence of cultural identity on the purchase intention of apparel
| Autor: | Ying-Chin Huang, 黃盈瑾 |
|---|---|
| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 The present paper for discovered the clothing industry competition is day by day intense, increases, the external pop culture multiplicity along with the population expense custom change as well as the public figure of foreign nationality, causes the clothing industry imbark population to increase suddenly, because the clothing entrepreneur excessively are many, wants similar to sneak in the clothing by the low price the market, although in short-term business can have the obvious difference, but how has under this environment background to be able the success, I to think develops the new consumer tribal grouping tribal group is one of entrepreneur most important topics, but the public figure of foreign nationality and Taiwan has in the cultural difference, how discovers the middle relations, is part which I want to understand.This research penetration questionnaire and the statistical analysis, and as well as beyond the border the student and the cultural approval does as variable take universities, colleges and institutes Taiwan, discusses whether has the correlation influence regarding the clothing purchase wish, again uses its analysis result to write the conclusion and the suggestion, lets the clothing shop the entrepreneur canthe understanding public figure of foreign nationality expense market be possible to enhance its success probability because of what way, expected this research can take to a clothing industry concrete concept to enable the entrepreneur also to serve the foreign consumer except the Taiwan consumer in order to help to develop the overseas market. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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