A Study of the Effect of Store Image and Service Quality on Repurchase Intention -Formosa Blackbear Outdoors ShopAs an Example
| Autor: | LI-JR LI, 李麗枝 |
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| Rok vydání: | 2015 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 This study aims at exploring the influence of store image and service quality on repurchase intention for Formosa Blackbear Outdoors Shop, and further examining the relationship of repurchase intention between store image and service quality. Explore views of customers on Formosa Blackbear Outdoors Shop, and thereby provide decision makers with related to their industries. This study, with the basis of literature review and the discussion of relevant theories, constructs the related factors for the dimensions of store image, service quality and re- purchase intention. It proceeds with quantitative analysis from different background variables of consumers to further explore the relationship between each dimension and the influences among dimensions, using customers of Formosa Blackbear Outdoors Shop as research subject. After the process of implementing questionnaire, this study utilizes SPSS software to launch statistic and data analysis, including descriptive statistics, factoring analysis, reliability analysis, canonical analysis, stepwise multi-regression analysis, t-test and one-way ANOVA. The results of the analysis through the study, the conclusions of this study was as follows: 1. The relationship of store Image to repurchase intention appears part significant positive influence. 2. The relationship of service quality to repurchase intention appears significant positive influence. 3. As for background variables, different age, differen education, different occupation, different marriage of customers express significant differences to repurchase intention dimension. Keywords: store image, service quality, repurchase intention |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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