A Grounded Theory of the Relationship between Orchestral Funding and Audience Attendance at Live Performances
| Autor: | CLARA ANTONIA ODILIA WAHJUDI, 陳美玲 |
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| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 Western classical music, a cultural product of Europe, has been adopted in other nations. Commentators hold that in the U.S.A., the market for live orchestral performances is in decline, while it is in relatively robust health in East Asia. The nature of this difference, and the underlying causality, are not well understood. There is little theoretical foundation on which to carry out empirical research. This thesis develops a theoretical model of attendance at live classical music concerts. Eight expert interviewees in four stakeholder categories (producers, consumers, and funding organizations, and government policymakers) represented four national environments (USA, U.K, Taiwan, and China). The interviews were recorded, transcribed, segmented into statements, and coded for analysis. Coding yielded a dictionary of 42 variables; axial linkage, a corpus of 556 statements. The model was derived from the corpus, with attendance as the core process. It includes numerous truisms, expressing agreement among respondents concerning basic factors influencing rates of attendance. It also includes five hypotheses, reflecting the controversial (direct or indirect) impact of three variables on attendance: type of orchestra (public versus private), the existence of national standards governing classical music (e.g., interventionist policies on music education and/or the management of orchestras), and funding fragmentation (the number of patrons supporting the orchestra’s budget). These variables reflect national differences, especially those between China and the other countries (Taiwan, the US, and the UK). Our study enriches the literature on arts policy and contributes to the development of formal qualitative methodologies. Implications for future research are discussed. Keywords: Classical music marketing, Arts funding, Consumer Motivation, Interest of Stakeholders. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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