The Study on the Factors to Measure Employer Brands - In the Case of Taiwan
| Autor: | LIN, CHIA-JUNG, 林佳容 |
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| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 Employer brand plays a big role when it comes to enterprises attracting and holding its employees. Managing employer brand to enhance organizational attraction has always been a under discussion topic for enterprises. However the elements of employer brand today are still unclear, which limits its application and popularity. This study intends to develop the structure of employer brand, and discuss whether employees and employers have the same view on the elements of employer brand. The data were gathered from twice questionnaires, and processed with T-test, factor analysis, and LISREL. Obtaining the employer brand of Taiwan, which includes five facets and twenty eight terms. Management, Welfare, and Interest & Environment; these are the common facets of employer brand in China and western countries. In addition, Family & Atmosphere is an important factor that merges both western and eastern job applicants, its contents emphasis on Family Life, which is only found in the applicants of Taiwan and China, the characteristic of eastern culture. Besides, the current economic situation in Taiwan facilitates another facet of employer brand, Foreign Enterprises, which is a facet that can’t be found in other country, it is a special employer brand of Taiwan. Applicants and employees who construct the elements of employer brand, their attentions and cares factors are mostly the same. Lastly, suggest enterprises to use functional factor in order to connect emotions closely and satisfy psychological sustenance, which have true attraction to young Taiwanese applicants. Keyword：Employer brand、organizational attraction |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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